Focus Group and results

here is our final focus group video:

Equipment List

|Production Equipment -

• Digital Video Cameras for recording the music video.
• Tripods for stationary shots during the music video.
• A dolly for a moving shot of the band in the music video.
• We will use lighting on a stage to create an atmosphere of a live performance for the band.
• CD Player/Portable device to play the song during recording so our performers are in time.
• We will use our mobile phones to post in a group chat to organise meetings for recording.
• We will also use Stills Cameras to take photos during recording.
• We will use Microphones and Electric guitars as props for recording our video to add Verisimilitude. Additionally we may use Microphones for narrative sections of the song.

|Post-Production Equipment - 

• We will use the Digital Cameras again to upload them onto a PC.
• We will use Apple Mac Computers to edit our music video using a programme called Final Cut Pro.
• We will use our phones again for the same purpose but to organise meetings for editing.
• We will use photos taken on the Still Cameras to upload onto our Blogger Page for analysis.

Lyrics Analysis

We have chosen to do the song "Always where I need to be" by The Kooks.

Here is a copy of the lyrics:

1.       "Always Where I Need To Be"

She don't know who she is,
I can take her anywhere,
Do whatever comes naturally to you,
You know she just don't care

'cause I'm always where I need to be
Yeah, and I always thought I would end up
With you, eventually

Do dodo do do do do...

Now I see her again,
I ask to be her hummingbird,
Whisper words in her ear,
Oh now you know I just don't care,

'cause I'm always where I,
Where I need to be
I-i-i always, always thought...
I would end up with you eventually!

I'm a man, I'm a man on the scene,
I'm a man, and I can be so obscene
Because I always think that I know how to be,
But I always thought that I would end up with you, eventually,
I'm a man, I'm a man on the scene,
I'm a man, and I can be so obscene.

The tone of the song belies the meaning because the song is about being rebellious. The lyrics come across as rebellious to me and there seems to be a message that this ‘female’ character does what she wants and she doesn’t care who she hurts. Additionally the ‘Male’ character who is the lead singer seems to be talking about how he is lucky and always in the right place meaning that he is always there for her and that nothing could come between them and they would end up together in the end.

Target Audience description

Real Media Artifact analysis